Godward Marketing » Blog http://godwardmarketing.com Changing Businesses Worldwide Wed, 01 May 2013 18:22:37 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 White Hat SEO – A Clean SEO Practice http://godwardmarketing.com/white-hat-seo-a-clean-seo-practice/ http://godwardmarketing.com/white-hat-seo-a-clean-seo-practice/#comments Mon, 22 Apr 2013 01:31:45 +0000 admin http://godwardmarketing.com/?p=937 White-Hat-SEOAs far as SEO is concerned, White Hat SEO is the usage of techniques, tactics and strategies that focus more on the audience instead of the search engines. White Hat SEO also follows the rules and the policies that are set by search engines. A White Hat SEO optimized website focuses on relevance and also organic ranking. The techniques of this method include keyword analysis, proper keyword usage, link building, backlinking and relevant content.

In White Hat, content is the key. It focuses on creating user-friendly, informative and relevant content. If the content is properly made, this will lead to a buzz about in various social media sites, blogs and forums over the internet. It would also create buzz across other online tools used in marketing on the web. With this buzz, traffic would be driven to the website. Having additional traffic would then lead to more benefits to a website or the business.

White Hat SEO is all about playing safe. It follows all the rules, policies as well as terms search engines have in place when it comes to ranking websites. This practice, implements clean, ethical and good strategies, which provides better visibility and higher pager ranks to websites. With this kind of methodology, a website or business’ brand, name or reputation would not be marred. This is something Black Hat SEO cannot provide. Any website caught using Black Hat practices would surely receive penalties from search engines. The worst thing that could happen is being kicked out from the results.image

For businesses who think about their brand and online reputation, they would probably go for such SEO practice. The downside of this practice is that results would only be found after a long time. It is more than a monetary investment. It is an investment both in time and effort. Usual White Hat SEO service has a contract for at least 6 months and will require a monthly payment. Results would be seen after a few months of applying this practice. Even if Black Hat practice is quicker, this is still better in terms of results, security and cost.

Overall, White Hat practice is a great way to obtain competitive, informative and clean content. It doesn’t bend or go around the rules as what Black Hat does. With such practice, websites would be able to get good ranks and results without experiencing or facing troubles from search engines.

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Online Marketing’s History And Evolution http://godwardmarketing.com/online-marketings-history-and-evolution/ http://godwardmarketing.com/online-marketings-history-and-evolution/#comments Mon, 15 Apr 2013 01:22:42 +0000 admin http://godwardmarketing.com/?p=928 online-marketing-tips-normanizedSimple websites was the beginning of online marketing. Such websites were used as a brochure by businesses. Internet users would only see such sites after they have seen or heard of it from advertisements as well as finding the site from a business card. And then came email marketing. Websites and online businesses thought it would be cool to gather email addresses from internet users as well as their contact details. Using these contact details they have gathered, they would send newsletters via mail or email to inform people about what they have in store for them.

As the number of websites increased in number, websites gradually became more dynamic. Websites aren’t considered as simple brochures anymore. For them to persuade visitors, they added things that would make internet users interested such as content, articles and also images. Moreover, many web masters have begun to study traffic movement over the internet as well as analyse what people want from the websites they visit.

As Google came out as the victor of search engine war, Search Engine Optimization was also brought about. Experts in this field interpreted Google’s algorithm to make sure that the websites they make are pleasing to the eyes of Google. The rise of SEO and Google paved the way to the importance of links to a website. Link building for websites has been known to help websites get the needed boost adwordsin getting better ranks in Google ranks.

The algorithm of Google was updated several times for internet users began to call for better search results for each search they make. In each update, poor quality results are being filtered out. Still, internet marketers found ways on how they can get around this new update. Internet marketing also found new methods through social media. With social media, search engine rank is boosted and links can appear in other ways.

The importance of Google in online marketing also led to various online marketing means. One good example is the use of pay-per-click ads to give businesses and websites better online presence. Blogging also rose to popularity. Blogging has given websites and businesses the additional boost they need in search engine results ranking as well as PR assessment. The numbers of blogs exploded, which led to a massive pool of available links. Niche marketers also exploited blogging by creating blogs that are dedicated to affiliate marketing as well as pay-per-click advertising.

The evolution of online marketing does not stop. This evolution is rapid and will continue to do so as people continue to use the internet.

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Categories Of SEO Methods http://godwardmarketing.com/categories-of-seo-methods/ http://godwardmarketing.com/categories-of-seo-methods/#comments Tue, 09 Apr 2013 00:57:57 +0000 admin http://godwardmarketing.com/?p=880 White-Hat2Any online business or website would do what it takes in order to market the good and service they have to their target audiences. Among those is SEO. SEO is the use of certain methods, which will help websites get good ranks in search engines. SEO methods are a lot and these methods fall in to any of the following categories: white, black and grey hat SEO methods.

White hat SEO are legitimate techniques used in order to give a website a good rank. A good example of white hat methods are proper keyword usage, meta tags and meta descriptions, URLs and original contents. Search engines do not find such method against the rules of ranking websites. Search engines would not give penalties to websites using white hat SEO.

Black hat on the other hand is the opposite of white hat for they use certain methods in giving websites the rank that they don’t deserve. Black hat SEO involves methods like keyword stuffing, content leeching, spamming, cloaking, link farming and many other methods. Search engines would often release updates so that they can stop these methods. Any website caught using such methods would surely be penalize by search engines.

Grey hat SEO is a set of methods bordering between what is considered as black hat and what is considered as white hat. Such methods are risky compared to white hat, but aren’t going to cause any penalties like black hat methods. Grey hat methods are considered acceptable but these methods are abused so easily. Such methods are morally questionable and ambiguous but are still different from black hat strategies. Paid links as well as duplicate contents are the few examples of grey hat SEO.Off-site-Optimization-factors

When it comes to SEO, there’s always a need to know more about it, especially regarding the legitimate methods and those that are considered illegitimate. With this, any possible penalties from the search engines would be avoided. There would always be legitimate methods when it comes to SEO and ranking websites on search engines. It’s recommended to use these methods in order to rank the website. Any web master should remember that continues penalty would lead to being banned, so they must avoid this thing.

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In SEO, Web Content Has To Be Relevant http://godwardmarketing.com/in-seo-web-content-has-to-be-relevant/ http://godwardmarketing.com/in-seo-web-content-has-to-be-relevant/#comments Mon, 08 Apr 2013 02:42:49 +0000 admin http://godwardmarketing.com/?p=874 website_content1

Google, Bing, Yahoo and other search engines use algorithms that can determine whether the content is good or not. Fortunately, SEO experts can understand these algorithms just fine. SEO experts know the keywords they need to use for the content and the many times it would be used. Moreover, they also know what they should avoid in order to make sure that the content would be accepted by the search engines.

Aside from the importance of keyword usage, SEO experts know that the content should be readable and also sensible. It is a fact that websites are not made for search engines or their algorithms. Websites are made in order to do many things like providing a message, selling goods and services, promoting businesses and more. The purpose of the website would not be attained if the content cannot be understood by the audience.

Making the content appear natural is the best way to make a relevant content. It must provide proper explanation to the things that seo_content_writing_imgare discussed. Information should be delivered right away instead of taking a roundabout router or suffering redundancy. Visitors won’t like such content. When this happens, they would rather click to the next website in search engines. This would then mean that the website loses an opportunity.

Other important aspects related to SEO should be utilized in order to maximize the relevant content. This would lead to easily grabbing the attention of the audience; for example, making use of the web design in arranging the content.  Another is using the web navigation features of the website in helping visitors get access to more relevant content. Every time algorithms change, there would be new approaches in SEO. Still, one thing would always remain constant and that is the content. If the website has a good content, then it will be noticed eventually.

 

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Reselling SEO Service Offered In IM Forums http://godwardmarketing.com/reselling-seo-service-offered-in-im-forums/ http://godwardmarketing.com/reselling-seo-service-offered-in-im-forums/#comments Fri, 08 Mar 2013 15:48:05 +0000 admin http://godwardmarketing.com/?p=843 A few months ago, we have already launched a service called Defensive SEO.

Last week, we have decided to open up a service for other SEO providers to outsource to us for their SEO needs. It’s been a blast and a bunch have already signed up. You can see the thread here: http://www.blackhatworld.com/blackhat-seo/buy-sell-services/538665-godward-search-engine-optimization-godwardmarketing-com-monthly-search-engine-optimization-service-real-businesses.html

So far, everything is going great!

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