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Grey Hat SEO – Walking The Line Between Black Hat And White Hat

Grey Hat SEO – Walking The Line Between Black Hat And White Hat

In regards to moral and ethical considerations in SEO, using Black Hat techniques is a ridiculously bad thing. But because there are no absolute rules that truly set apart White Hat SEO practices from its Black Hat counterpart, we come across a different area in SEO marketing. This is Grey Hat SEO. If White Hat SEO is a practice that strictly follows the policies of search engines, while Black...

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Black Hat SEO – The Dark Side Of SEO

Black Hat SEO – The Dark Side Of SEO

If there’s White Hat SEO, an optimization method that is aimed at human audiences, there’s also Black Hat SEO, which aims more on search engines. Black Hat SEO is a controversial and unethical SEO practice. It uses aggressive optimization techniques and methods in order to give a website or web page a higher search engine rank. When SEO was still a new practice, most of the techniques used in...

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White Hat SEO – A Clean SEO Practice

White Hat SEO – A Clean SEO Practice

As far as SEO is concerned, White Hat SEO is the usage of techniques, tactics and strategies that focus more on the audience instead of the search engines. White Hat SEO also follows the rules and the policies that are set by search engines. A White Hat SEO optimized website focuses on relevance and also organic ranking. The techniques of this method include keyword analysis, proper keyword...

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Online Marketing’s History And Evolution

Online Marketing’s History And Evolution

Simple websites was the beginning of online marketing. Such websites were used as a brochure by businesses. Internet users would only see such sites after they have seen or heard of it from advertisements as well as finding the site from a business card. And then came email marketing. Websites and online businesses thought it would be cool to gather email addresses from internet users as well as...

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Categories Of SEO Methods

Categories Of SEO Methods

Any online business or website would do what it takes in order to market the good and service they have to their target audiences. Among those is SEO. SEO is the use of certain methods, which will help websites get good ranks in search engines. SEO methods are a lot and these methods fall in to any of the following categories: white, black and grey hat SEO methods. White hat SEO are legitimate...

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